Calbee's Sushi Snack Mimics the Flavor of O-Toro Tuna
Laura McQuarrie — July 18, 2015 — Lifestyle
References: calbee & en.rocketnews24
By producing bold flavors like sour citrus and pizza as potato chips, Calbee continues to prove itself unafraid of experimenting with food, especially in the development of a new sushi snack.
One potato chip bag from the experimental snack brand is meant to taste like o-toro, known as a premium sushi-grade tuna. To simulate the fishy flavor, Calbee uses ingredients like avocado, soy powder and wasabi to recreate a salty, spicy flavor. This combination of ingredients is based around the practice of dipping a piece of avocado into a dish of wasabi and soy sauce, which is said to perfectly replicate the taste of o-toro.
Although the rest of the world tends to gawk at some of the unusual chip flavors that come out of Asia, Lay's Do Us a Flavor contest and other experimental brand flavors are helping to popularize potato chips that taste like an entire meal.
One potato chip bag from the experimental snack brand is meant to taste like o-toro, known as a premium sushi-grade tuna. To simulate the fishy flavor, Calbee uses ingredients like avocado, soy powder and wasabi to recreate a salty, spicy flavor. This combination of ingredients is based around the practice of dipping a piece of avocado into a dish of wasabi and soy sauce, which is said to perfectly replicate the taste of o-toro.
Although the rest of the world tends to gawk at some of the unusual chip flavors that come out of Asia, Lay's Do Us a Flavor contest and other experimental brand flavors are helping to popularize potato chips that taste like an entire meal.
Trend Themes
1. Bold-flavored Chips - Opportunity for snack companies to create innovative and unique chip flavors that mimic different dishes and cuisines.
2. Experimental Snack Brands - Opportunity for snack brands to develop unusual and adventurous flavors to stand out in the market.
3. Potato Chip Innovations - Opportunity for companies to push the boundaries of potato chip flavors, offering consumers new and exciting taste experiences.
Industry Implications
1. Snack Food - Snack food companies can explore and innovate with unique chip flavors to attract customers looking for adventurous taste experiences.
2. Food and Beverage - The food and beverage industry can incorporate innovative chip flavors into their products, catering to consumers seeking new and diverse taste options.
3. Food Manufacturing - Opportunity for food manufacturers to create and produce unique chip flavors that offer a twist on traditional snacking options.
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