The Mexaheads Branding and Packaging Identity is Stunning
Farida Helmy — April 19, 2014 — Life-Stages
References: bala.mx & thedieline
Using historical and cultural heritage for inspiration, these super cool and artsy Mexaheads toys mix art with heritage.
Designed by Bala, Mexaheads are a new type of ‘Art Toys’ that are created to pay homage to Mexican heritage. Not only is the actual toy designed in a way that's inspired by Mexican history, but also the branding identity and packaging design for the toys themselves.
Choosing to name the toys Mexaheads because of the size of their heads -- and the bizarre shape as well -- Bala was assigned to give these pre-Hispanic toys an authentic yet colorful brand identity and packaging design.
“The heart of the project lies in the syncretism of the ancient Mayan culture and the trendy Art Toys, two apparently different aspects,” says the design team from Bala.
Designed by Bala, Mexaheads are a new type of ‘Art Toys’ that are created to pay homage to Mexican heritage. Not only is the actual toy designed in a way that's inspired by Mexican history, but also the branding identity and packaging design for the toys themselves.
Choosing to name the toys Mexaheads because of the size of their heads -- and the bizarre shape as well -- Bala was assigned to give these pre-Hispanic toys an authentic yet colorful brand identity and packaging design.
“The heart of the project lies in the syncretism of the ancient Mayan culture and the trendy Art Toys, two apparently different aspects,” says the design team from Bala.
Trend Themes
1. Mexican-inspired Art Toys - Opportunity to create unique art toys that blend historical and cultural heritage.
2. Authentic Branding and Packaging - Opportunity to develop captivating branding and packaging designs that reflect the heritage of the product.
3. Syncretism of Ancient Culture and Modern Art - Opportunity to merge traditional Mayan culture with trendy Art Toys to create a unique and eye-catching product.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to produce a line of art toys that draw inspiration from cultural heritage.
2. Graphic Design - Opportunity for graphic designers to create authentic and visually appealing branding and packaging designs for art toys.
3. Art Collectibles - Opportunity for art collectible companies to explore the fusion of ancient cultures and modern art in their product offerings.
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