Taco Bueno Has Added Two Hatch Chile Dishes to Their Menu
Rebecca Byers — March 11, 2016 — Lifestyle
References: tacobueno & qsrmagazine
American Tex-Mex quick service chain Taco Bueno recently announced the addition of a Hatch Chile Chicken Quesadilla and Hatch Chile Chicken Taco. Made with the addition of fire-roasted hatch chiles, the Chicken Quesadilla and Chicken Taco are both available for a limited time and will start at $1.99.
The hatch chiles used in the new menu items at Taco Bueno were grown and harvested from the Hatch Valley in New Mexico, while the variety has caught on due to their mild to medium flavor that is both smoky and sweet. Other premium ingredients included in the limited edition menu items include a blend of cheddar and pepper jack cheeses, while Taco Bueno recommends pairing either with a 20-ounce Dr. Pepper soft drink.
The hatch chiles used in the new menu items at Taco Bueno were grown and harvested from the Hatch Valley in New Mexico, while the variety has caught on due to their mild to medium flavor that is both smoky and sweet. Other premium ingredients included in the limited edition menu items include a blend of cheddar and pepper jack cheeses, while Taco Bueno recommends pairing either with a 20-ounce Dr. Pepper soft drink.
Trend Themes
1. Hatch Chile Menu Expansion - The addition of Hatch Chile Chicken Quesadilla and Hatch Chile Chicken Taco to the menu at Taco Bueno showcases the trend of incorporating unique and flavor-packed ingredients in fast-casual dining.
2. Limited Edition Menu Items - The introduction of the limited-time Hatch Chile Chicken Quesadilla and Hatch Chile Chicken Taco suggests the trend of creating exclusive and time-limited menu items to generate customer excitement and drive sales.
3. Regional Ingredient Highlight - The use of hatch chiles from the Hatch Valley in New Mexico highlights the trend of showcasing regional and locally-sourced ingredients as a way to differentiate menu offerings.
Industry Implications
1. Fast-casual Dining - The addition of unique and flavorful Hatch Chile menu items at Taco Bueno presents an opportunity for fast-casual restaurants to experiment with new ingredients and attract customers seeking novel dining experiences.
2. Limited-time Promotions - The introduction of time-limited menu items like the Hatch Chile Chicken Quesadilla and Hatch Chile Chicken Taco creates opportunities for the food industry to leverage scarcity and exclusivity to drive customer interest and boost sales.
3. Local and Regional Sourcing - The use of hatch chiles from the Hatch Valley in New Mexico demonstrates the potential for restaurants and food companies to emphasize locally-sourced and regional ingredients, appealing to consumers' desires for freshness and supporting local economies.
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