Consumers add exotic elements to morning meals for flavor diversity
Implications - Adding interest to morning rituals, consumer are turning to exotic breakfast recipes for excitement. Taking inspiration from countries like Japan, Jerusalem and Italy, consumers are adapting traditional breakfast dishes like oatmeal and waffles into more diverse, cultural creations. These exotic adaptations not only provide much needed nutrition, but also a chance to experiment with everyday routines.
Trend Themes
1. Exotic Breakfast Dishes - Consumers are turning to breakfast dishes from different countries for excitement and diversity in flavor, creating an opportunity for restaurants and food companies to offer unique, culturally-inspired menu items.
2. Probiotic and Functional Breakfast Foods - As people become more health-conscious, companies are exploring the use of functional ingredients like probiotics, matcha, and ginger in breakfast foods, creating a chance for brands to market to health-focused consumers.
3. Regional Breakfast Items - Highlighting regional dishes on menus can provide restaurants with a chance to showcase unique local cuisines, and create buzz around their establishment, potentially driving more business.
Industry Implications
1. Food Service - As consumers are looking for more diverse, culturally-inspired breakfast menu options, restaurants can review where they can add unconventional dishes to the menu to attract this segment of the market.
2. Functional Foods - Opportunities exist for companies to develop and market functional breakfast foods that cater to a health-conscious consumer base, creating a new category of breakfast items for retailers.
3. Regional Tourism - Regions can leverage their local breakfast cuisine by collaborating with tourism boards, local restaurants, and hotels to create marketing campaigns that attract visitors who are interested in experiencing local culture and cuisine in different areas.
