Interactive streaming service features have consumers leaving cable behind
Implications - Offering consumers even more incentive to cancel expensive cable subscriptions, content streaming services are increasing their value by adding on interactive, social components to enhance user experience. Providing more dynamic and customizable content, these services are taking full advantage of the increased opportunities of depending on an Internet connection.
Trend Themes
1. Interactive Streaming Services - Streaming services are adding interactive, social components to enhance user experience, taking full advantage of the increased opportunities of depending on an Internet connection.
2. Social Media Integration - Netflix is teaming up with Facebook to release a social suggestion feature that allows you to privately share Netflix recommendations with your friends, without posting publicly to social media.
3. Facial Recognition Technology - Facial recognition technology used in Usher's 'Chains' video that stops playing when the viewer looks away provides an interactive experience that paves the way for the interactive potential of new media.
Industry Implications
1. Entertainment Industry - Interactive streaming services and the use of native advertising campaigns are shaping the future of the entertainment industry.
2. Technology Industry - The use of facial recognition technology and the integration of social media are disruptive innovations that impact the technology industry.
3. Marketing and Advertising Industry - The rise of native advertising showcases how the marketing and advertising industry is evolving to attract younger audiences.
4 Featured, 35 Examples:
71,899 Total Clicks
Date Range:
Sep 14 — Oct 15
Trending:
Average
Consumer Insight Topics:
