Seeds and antioxidant-rich ingredients become prevalent in morning cuisine
Implications - Looking for a less heavy, beneficial form of nutrition, consumers are turning to breakfast foods that are predominantly made up of nuts, seeds and superfoods. This shift speaks to a broader preference for high-impact, natural sources of nutrition for a more balanced, wellness-focused lifestyle.
Trend Themes
1. Superfood Breakfast - Consumers are turning to breakfast foods that are predominantly made up of nuts, seeds and superfoods for a more balanced, wellness-focused lifestyle.
2. High-nutrient Cereals - Brands are expanding their line of nutritious cereals with high-fiber, wholegrain oats, seeds and fruit to cater to consumers' desires for healthy, good-for-you breakfast options.
3. Convenient Frozen Breakfast Foods - Preparing and freezing breakfast foods ahead of time, like oatmeal cups, is becoming increasingly popular for busy people who want to cut down on mornings rush.
Industry Implications
1. Food Industry - New opportunities to create and market foods with high-nutrient ingredients, superfoods and natural sources of nutrition that cater to consumers' health and wellness needs.
2. Packaging Industry - Design and package breakfast products using natural elements and autumn color palettes to evoke rich harvest branding that adds value to products.
3. Smoothie Industry - Introduce authentic flavors from different cuisines using unique ingredients like Zola açaí to create new menu offerings that cater to consumers' affinity for superfoods and new, exciting tastes.
