Traditional holiday recipes are augmented with the vegan consumer in mind
Implications - Meat-free consumers are rebelling against turkey and dairy-laden goods by switching up traditional ingredients to make holiday meals more sustainable. As the health boom encourages consumers to think more critically about nutrition, vegan versions of holiday fare make cuisine more applicable for all.
Trend Themes
1. Plant-based Holiday Meals - Consumer demand for meat-free holiday meal options, creating an opportunity for plant-based substitutes and alternative ingredients for traditional holiday ingredients.
2. Health and Sustainability Concerns - Consumers are becoming more health-conscious and environmentally aware. This presents an opportunity for food companies to create healthier and more eco-friendly holiday offerings.
3. Alternative Dessert Options - The rise of dietary restrictions and alternative lifestyles has sparked demand for healthy and creative dessert alternatives to traditional holiday sweets.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry has the opportunity to create new and innovative holiday meal options which appeal to the growing consumer demand for plant-based diets.
2. Sustainable Food Industry - The sustainable food industry can create more environmentally-friendly products to cater to holiday season consumers who are interested in sustainable living and reducing their carbon footprint.
3. Health and Wellness Industry - The health and wellness industry has the opportunity to provide companies with the necessary guidance and resources for them to create healthy alternatives for traditional holiday ingredients and desserts.
