Denny's Skillets Across America Focuses on Signature State Dishes
Meghan Young — January 31, 2015 — Lifestyle
References: dennys & restaurantnewsrelease
The Skillets of America menu at Denny's brings regional breakfast dishes and more to the plates of hungry individuals across the nation. While some people are interested in trying out the recipes of different cultures, there are often unique and even exotic dishes found in one's own country. These regional breakfast, lunch and dinner options provide people with the opportunity to become more familiar with other American city fares.
John Dillon, chief marketing officer for Denny’s, says, “As America’s Diner we take pride in serving our guests exactly what they’re hungry for, and our new ‘Skillets Across America’ menu delivers satisfaction for every diner whether they’re looking for delicious comfort food, a lighter alternative or a budget-friendly bite, there’s something for the entire family.” Regional breakfasts is a twist not many will see coming.
John Dillon, chief marketing officer for Denny’s, says, “As America’s Diner we take pride in serving our guests exactly what they’re hungry for, and our new ‘Skillets Across America’ menu delivers satisfaction for every diner whether they’re looking for delicious comfort food, a lighter alternative or a budget-friendly bite, there’s something for the entire family.” Regional breakfasts is a twist not many will see coming.
Trend Themes
1. Regional Breakfast Dishes - Diner chains can create regional signature dishes to cater to different cultures and introduce consumers to new breakfast options.
2. Customized Menus Based on Geographical Regions - Restaurants can tailor their menu according to the cultural background and traditions of their consumers to gain a competitive edge.
3. Local Ingredient Sourcing - Diner chains can embrace local flavors and encourage sourcing organic and locally grown food to connect with consumers and reduce their carbon footprint.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering regional or customized dishes to attract more customers and enhance culinary experimentation.
2. Tourism and Hospitality - A tourism-focused industry could use regional breakfast offerings as an added incentive for individuals to visit localities and create excitement around cultural diversity.
3. Agriculture - The agricultural sector could see a spike in demand as the trend of local ingredient sourcing increases among restaurant and diner chains, urging more people to consider a career in local farming.
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