Ressy Searches For Last Minute Dining Deals in Pune, India
Jana Pijak — April 22, 2015 — Tech
Ressy is a Pune-based dining app that searches for last-minute restaurant discounts in the Indian city. The mobile platform is based on merchant deals and searches for inexpensive meal promotions during weekdays and weekends. Ressy alters users of real-time restaurant discounts for breakfast, lunch and dinner using custom templates that can be edited by merchants.
Those offering a specific discount are able to edit their food deals and can even open, close or stall them depending on the discount's success. As India continues to evolve, apps like Ressy are connecting the country's foodies with affordable dining experiences in their surrounding area. The platform allows Pune residents to experience fine dining at a fraction of the price and will also appeal to tourists visiting the highly populated city.
Those offering a specific discount are able to edit their food deals and can even open, close or stall them depending on the discount's success. As India continues to evolve, apps like Ressy are connecting the country's foodies with affordable dining experiences in their surrounding area. The platform allows Pune residents to experience fine dining at a fraction of the price and will also appeal to tourists visiting the highly populated city.
Trend Themes
1. Last-minute Dining Deals - Restaurants can tap into last-minute appetites by leveraging apps like Ressy to offer real-time meal promotions, creating a win-win for both customers and businesses.
2. Customizable Dining Promotions - Apps like Ressy that allow merchants to edit and adjust their food deals based on popularity create a platform for disruptive innovation in personalized dining promotion strategies.
3. Affordable Dining Experiences - Apps that find real-time discounts during weekdays and weekends allow users to experience fine dining at a fraction of the price, disrupting traditional notions about dining out as an expensive experience.
Industry Implications
1. Food & Beverage - The food and beverage industry has an opportunity to experiment with innovative discount promotion strategies by leveraging apps like Ressy to attract customers and increase revenue.
2. Tourism & Travel - Tourism-related industries in highly populated cities like Pune, India can leverage restaurant discount apps like Ressy to encourage visitors to explore local cuisine without breaking the bank.
3. Mobile App Development - Developers can create more customizable and personalized mobile platforms like Ressy that allow merchants to adjust their promotions based on customer demand, creating a new avenue for revenue growth in the app development industry.
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