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Transnational Menu Guides

Clean the Sky - Positive Eco Trends & Breakthroughs

These Handy Restaurant Phrase Books Help You Order Food While Abroad

— May 21, 2015 — World
The 'How To Read The Menu' series of compact menu guides helps any international traveler navigate the complexities of dining while abroad. These wallet-sized guides are specially designed to help you make sense of your order without resorting to a complicated app or hefty guide book.

No bigger than a credit card, the guides are intended to be used at restaurants to decipher unfamiliar menu items and avoid undesired ingredients. The handy 24-page phrase books are organized in a simple A-Z list and feature important information on potential menu options to help tourists order with ease. Perfect for allergy sufferers or those following restrictive diets, these tiny menu guides solve the common tourist dilemma of how to order food in a foreign country.

Currently the guides are available for the popular tourist destinations of France, Italy and Spain.
Trend Themes
1. Menu Translation Services - The rise of compact and convenient menu translation services provides an opportunity for companies to create similar products to cater to international travelers across the globe.
2. Mobile Menu Translator Apps - Mobile menu translator apps are becoming a popular alternative to traditional phrase books, giving businesses the chance to create their own apps that are even more efficient and accurate.
3. Interactive Digital Menu - Through interactive digital menus that offer real-time translation, businesses can revolutionize the way they cater to international diners and create a truly unique dining experience.
Industry Implications
1. Hospitality Industry - The hospitality industry can use these menu guides and translation services to improve the customer experience of international travelers and gain a competitive edge against other businesses.
2. Tourism Industry - The tourism industry can incorporate these menu guides and translation services as part of a wider travel package, providing added value to customers and improving their overall satisfaction with the travel experience.
3. Language Learning Industry - Menu guides and translation services create new opportunities for the language learning industry to develop tailored content for travelers focused on food and dining vocabulary in a foreign language.
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