This Domino's South Korea Pizza Celebrates the World Cup and Brazil
Laura McQuarrie — June 16, 2014 — Lifestyle
References: dominos.co.kr & brandeating
There's a new kind of pizza being served up at Domino's South Korea Pizza called the Churrasco Cheese Roll Pizza. The unusual pizza is being offered as part of a promotion for the World Cup, which pays tribute to Brazil as the host country of this year's games.
The pizza features a number of Brazilian-inspired elements, including a crust made up of pao de queijo cheese buns and an overall theme of flavors from a Brazilian barbecue. The pizza is topped with bacon, sun-dried tomatoes, onions, green peppers, mushrooms, mango habanero sauce and of course, loads of cheese sauce and mozzarella.
The World Cup Domino's pizza is priced at about $28 for a medium size and $33 for a large.
The pizza features a number of Brazilian-inspired elements, including a crust made up of pao de queijo cheese buns and an overall theme of flavors from a Brazilian barbecue. The pizza is topped with bacon, sun-dried tomatoes, onions, green peppers, mushrooms, mango habanero sauce and of course, loads of cheese sauce and mozzarella.
The World Cup Domino's pizza is priced at about $28 for a medium size and $33 for a large.
Trend Themes
1. Brazilian-inspired Pizzas - Opportunity for pizza chains to offer unique and culturally-focused pizza flavors to appeal to diverse customer preferences.
2. World Cup-themed Promotions - Chance for businesses to tap into the excitement of major sporting events by offering limited-time products and experiences.
3. Creative Pizza Crusts - Potential for pizza makers to experiment with unconventional crust ingredients to create innovative and memorable dining experiences.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage global events to launch special menu items and engage customers with unique flavors.
2. Sports Merchandise - Opportunity for sports merchandise companies to partner with food chains to offer limited-edition, sports-themed food products during major sporting events.
3. Food and Beverage - Food and beverage companies can explore collaborations to create unique and culturally diverse food products that celebrate global events like the World Cup.
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