KFC's Newest 'Chizza' Takes Flavor Cues from Traditional Bulgogi
Laura McQuarrie — May 31, 2017 — Lifestyle
References: prtimes.jp & en.rocketnews24
Following the release of its first-ever 'Chizza,' KFC is introducing a flavorful new food hybrid.
KFC's Chizza uses a round piece of fried chicken as a replacement for pizza crust, which is served with a variety of regular pizza toppings. While the first Chizza introduced a rather classic mix of marinara sauce, meat and mozzarella, the newest Chizza takes its culinary inspiration from Korea.
The all-new Chizza flavor takes cues from a traditional Korean dish called bulgogi. As such, the fried chicken pizza is loaded with portions of beef, chicken, spinach, mayonnaise and a generous amount of melted cheese to make it a true pizza. The experimental pizza-inspired chicken product will only be available from KFC in Japan as long as supply permits.
KFC's Chizza uses a round piece of fried chicken as a replacement for pizza crust, which is served with a variety of regular pizza toppings. While the first Chizza introduced a rather classic mix of marinara sauce, meat and mozzarella, the newest Chizza takes its culinary inspiration from Korea.
The all-new Chizza flavor takes cues from a traditional Korean dish called bulgogi. As such, the fried chicken pizza is loaded with portions of beef, chicken, spinach, mayonnaise and a generous amount of melted cheese to make it a true pizza. The experimental pizza-inspired chicken product will only be available from KFC in Japan as long as supply permits.
Trend Themes
1. Food Hybrids - There is an opportunity for experimentation with unique food hybrids to create new tastes and textures.
2. Global Flavor Influences - Incorporating traditional dishes from different cultures into fast food menus can offer unique and exciting flavor experiences.
3. Alternative Pizza Crusts - Exploring alternative options for pizza crusts, such as using fried chicken, can attract attention and interest in the product.
Industry Implications
1. Fast Food - Fast food chains can experiment with unique food creations to attract customers and stand out in a crowded market.
2. Restaurant - Restaurants can incorporate global flavors into their menus to offer unique dining experiences and attract diverse customers.
3. Food Manufacturing - Food manufacturers can create alternative crust options for pizza to offer variety and cater to different dietary needs or preferences.
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