Domino's in India Now Offers a Zesty Andhra Style Chilli Banana Topping
Alyson Wyers — July 31, 2014 — Lifestyle
References: buzzfeed
While fruit on a pizza isn't a brand new idea (popular Hawaiian pizzas contain pineapples, for example), Domino's in India is now offering spicy banana as a topping. Their South Zesty Veggie pizza includes ingredients like green peppers, chillies and green bananas.
The unusual topping option is based on "an internal research into the lifestyle and food choices of consumers" according to Hindu Business Line. Despite receiving mixed reviews, the crispy capsicum and Andhra style chilli banana pizza still manages to sell a few a day. The spicy banana pizza can also be customized online to add other ingredients such as gherkins. While pizza is not a typical meal associated with India, perhaps adding items like green bananas will help popularize the pies.
The unusual topping option is based on "an internal research into the lifestyle and food choices of consumers" according to Hindu Business Line. Despite receiving mixed reviews, the crispy capsicum and Andhra style chilli banana pizza still manages to sell a few a day. The spicy banana pizza can also be customized online to add other ingredients such as gherkins. While pizza is not a typical meal associated with India, perhaps adding items like green bananas will help popularize the pies.
Trend Themes
1. Fruit Pizzas - Opportunity for pizza chains to experiment with different fruit toppings and create unique fruit pizza specials.
2. Unusual Toppings - Pizza chains can attract customers with innovative toppings that are not typically associated with pizza, such as spicy bananas.
3. Personalization - Pizza chains can offer additional customization options online to appeal to different taste preferences.
Industry Implications
1. Fast Food - Fast food chains can expand their menu offerings with unique and non-traditional food items like spicy banana pizzas.
2. Food and Beverage - Food and beverage companies can capitalize on the trend of mixing spicy and sweet flavors by offering products that incorporate these tastes.
3. Market Research - Market research companies can help food businesses understand the lifestyle and food choices of the target audience to create unique and appealing offerings.
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