The eBay Birthday Cake Floated Down the River Thames
Rebecca Byers — September 15, 2015 — Marketing
References: eventmagazine
A celebration of two decades of existence, a two-tier eBay birthday cake was recently sent down the River Thames in London. A dramatic move from the online retail marketplace, the publicity stunt was easily recognizable thanks to 20 candles that light up at night. The eBay birthday cake is six-meters high, making it taller than the city's iconic double-decker buses.
The eye-catching eBay birthday cake began its journey at Stratford and traveled along the Thames to Battersea, where it turned around and headed back up. The playful journey of the cake ended dramatically at 8PM that evening between Waterloo and Blackfriars Bridge.
Similarly, peer-to-peer accommodations website Airbnb sent a floating house down the Thames earlier this year. Other brands to stage high stakes campaigns along the Thames recently include Land Rover, Under Armour and the action movie series Sharknado.
The eye-catching eBay birthday cake began its journey at Stratford and traveled along the Thames to Battersea, where it turned around and headed back up. The playful journey of the cake ended dramatically at 8PM that evening between Waterloo and Blackfriars Bridge.
Similarly, peer-to-peer accommodations website Airbnb sent a floating house down the Thames earlier this year. Other brands to stage high stakes campaigns along the Thames recently include Land Rover, Under Armour and the action movie series Sharknado.
Trend Themes
1. Floating Brand Celebrations - Opportunity for brands to create memorable and attention-grabbing celebrations by incorporating floating elements.
2. Thematic Publicity Stunts - Brands can generate buzz and media attention by organizing creative and thematic publicity stunts in high-traffic areas.
3. Iconic Waterway Campaigns - Brands can leverage iconic waterways like the River Thames to create immersive and engaging campaigns that stand out.
Industry Implications
1. Event Planning and Marketing - Event planning and marketing professionals can explore innovative ways to incorporate floating and waterway elements into their campaigns to enhance brand visibility and create unique experiences.
2. Hospitality and Tourism - The hospitality and tourism industry can consider organizing floating experiences or events to attract tourists and create memorable experiences for guests.
3. Retail and E-commerce - Retail and e-commerce brands can explore the use of floating or mobile pop-up shops to generate buzz, launch new products, and engage with customers in unique and unexpected ways.
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