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Chocolatey Cereal Beers

Clean the Sky - Positive Eco Trends & Breakthroughs

The Iconic Count Chocula Breakfast Food Can Now Be Enjoyed as a Beverage

— August 20, 2015 — Lifestyle
If you've ever wanted to enjoy your favorite breakfast food as an adult beverage, now you can thanks to the Count Chocula beer flavor created by General Mills. The interesting pairing brings back the nostalgic dry cereal in a fun, adult-friendly format.

While you might not expect to enjoy your favorite sugary cereal as a hearty beer, that's exactly what General Mills has done with its most popular chocolate breakfast item. The food brand has teamed up with Fulton Brewing in Minneapolis to turn the dry cereal into a beverage made from similar ingredients. While the taste might seem a bit bizarre, chocolate-flavored beers are extremely popular on the market matching the rich flavors of barley and hops making this a great example of a nostalgic beverage choice for adults.
Trend Themes
1. Cereal-inspired Beverages - The combination of childhood cereal flavors and adult beverages offers a unique opportunity for nostalgic and innovative flavor experiences.
2. Chocolate-flavored Beers - There is a growing demand for unique and flavorful beers, and chocolate-inspired brews offer an opportunity to tap into this trend while also appealing to fans of sweet and savory flavors.
3. Novelty Alcoholic Beverages - Consumers are increasingly drawn to unique and unconventional drink options, and the creation of cereal-inspired beers represents an opportunity to appeal to these preferences while also capitalizing on nostalgia.
Industry Implications
1. Brewing Industry - The brewing industry could explore opportunities to expand their product lines and tap into the demand for unique and flavorful brews, including chocolate-inspired beers that are inspired by popular childhood cereals.
2. Food and Beverage Industry - There is an opportunity for food and beverage manufacturers to explore unconventional flavor combinations and capitalize on the demand for novelty beverages, including cereal-inspired alcoholic drinks.
3. Alcohol Retail Industry - Retailers could explore opportunities to offer unique and novel alcoholic beverages to consumers looking for new and interesting products, including cereal-inspired beers that offer nostalgic appeal.
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