Airbnb is Giving Away a Stay in the Formula 1 Petronas Malaysia Grandstand
Rebecca Byers — March 19, 2015 — World
References: airbnb & designtaxi
In the latest installment of Airbnb's 'A Night At' Series, the peer-to-peer property rental website is giving away a stay in a grandstand corporate suite converted into an apartment for the 2015 Formula 1 Petronas Malaysia Grand Prix.
The luxury suite features all the trimmings of an apartment, with a master bed and bath, kitchen, living room, a large television and entertainment options, like WiFi, video games, books and DVDs.
The space, located within the Sepang International Circuit, will be inhabited by two winners and three of their friends during the 2015 Formula 1 Petronas Malaysia Grand Prix.
Previously, the promotional Airbnb 'A Night At' Series has offered special one night stays in such unique locations as a cable car in the French Alps and an IKEA store in Sydney.
The luxury suite features all the trimmings of an apartment, with a master bed and bath, kitchen, living room, a large television and entertainment options, like WiFi, video games, books and DVDs.
The space, located within the Sepang International Circuit, will be inhabited by two winners and three of their friends during the 2015 Formula 1 Petronas Malaysia Grand Prix.
Previously, the promotional Airbnb 'A Night At' Series has offered special one night stays in such unique locations as a cable car in the French Alps and an IKEA store in Sydney.
Trend Themes
1. Peer-to-peer Luxury Accommodations - The trend of offering unique and luxurious accommodations through peer-to-peer platforms like Airbnb creates disruptive innovation opportunities for the hospitality industry.
2. Unique and Experiential Travel Experiences - The rising demand for one-of-a-kind travel experiences, like staying in luxury stadium suites, presents disruptive innovation opportunities for the travel and tourism sector.
3. Transformation of Non-traditional Spaces - Converting corporate grandstands and unconventional spaces into luxurious apartments for short-term stays opens up disruptive innovation opportunities for real estate and event planning industries.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of peer-to-peer luxury accommodations by offering unique and exclusive stays to attract discerning travelers.
2. Travel and Tourism - The travel and tourism industry can benefit from the demand for unique and experiential travel experiences by creating specialized packages and partnerships with luxury venues.
3. Real Estate and Event Planning - The real estate and event planning industries have an opportunity to transform non-traditional spaces, such as corporate grandstands, into luxury accommodations for short-term rentals, providing innovative options for travelers.
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