Starbucks' Real Pumpkin Spice Beverage Includes Authentic Ingredients
Cadhla Gray — August 19, 2015 — Marketing
References: independent & mashable
Starbucks announced its adapted real pumpkin spice latte in preparation for fall, which will be made with pumpkin puree instead of caramel coloring. Along with this announcement, it also released the new ingredients including sugar, condensed skim milk and pumpkin puree, turning the flavoring in this seasonal beverage entirely natural.
This move from artificial to natural ingredients is in an effort to keep up with the healthy eating pattern that consumers are integrating into their daily routines. The turn to healthy ingredients even by fast food chains like McDonalds, Chipotle and Taco Bell makes it clear that this shift in behavior is really here to stay.
Get ready to warm up to autumn with the sweet smells of nutmeg, cinnamon, cloves and the distinct taste of real pumpkin spice.
This move from artificial to natural ingredients is in an effort to keep up with the healthy eating pattern that consumers are integrating into their daily routines. The turn to healthy ingredients even by fast food chains like McDonalds, Chipotle and Taco Bell makes it clear that this shift in behavior is really here to stay.
Get ready to warm up to autumn with the sweet smells of nutmeg, cinnamon, cloves and the distinct taste of real pumpkin spice.
Trend Themes
1. Healthy Ingredient Shift - Promoting the use of natural ingredients instead of artificial ones in food and beverages.
2. Fast Food Health Trends - Fast food chains embracing healthier ingredients and options to cater to changing consumer preferences.
3. Seasonal Beverage Innovation - Creating new flavors and beverage options using seasonal ingredients like pumpkin spice.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop and market products with natural and healthier ingredients.
2. Fast Food - Opportunity for fast food chains to introduce healthier alternatives and embrace changing consumer preferences.
3. Seasonal Beverage - Opportunity for beverage companies to innovate and capitalize on seasonal flavors and ingredients.
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