The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
Rebecca Byers — January 22, 2016 — Marketing
References: eventmagazine
The Cadbury Creme Egg pop-up cafe is a recently opened seven-week celebration of the iconic Easter egg candy in London, England. The interactive pop-up features a variety of gourmet snacks infused with Cadbury Creme Egg goodness and included activities such as a ball pit designed for adults only.
The immersive seven-week long pop-up takes inspiration from other recent London pop-ups that also featured ball pits as a means of cultivating creativity and relaxation in patrons. Some of the delicious snacks offered at the cafe include a Cadbury creme egg toastie and is entirely decorated with unique artifacts related to the product's history.
The Cadbury Creme Egg pop-up interactive activities include a 'Press for Creme Egg' button that dispenses treats to the lucky guests.
The immersive seven-week long pop-up takes inspiration from other recent London pop-ups that also featured ball pits as a means of cultivating creativity and relaxation in patrons. Some of the delicious snacks offered at the cafe include a Cadbury creme egg toastie and is entirely decorated with unique artifacts related to the product's history.
The Cadbury Creme Egg pop-up interactive activities include a 'Press for Creme Egg' button that dispenses treats to the lucky guests.
Trend Themes
1. Pop-up Cafes - Disruptive innovation opportunity: Create pop-up cafes with interactive activities and unique menu items to attract customers and create a memorable experience.
2. Gourmet Snacks - Disruptive innovation opportunity: Invent new gourmet snacks infused with iconic candy flavors to appeal to a niche market and stand out from competitors.
3. Adult Ball Pits - Disruptive innovation opportunity: Design adult-friendly ball pits as a unique and nostalgic activity for relaxation and creative thinking.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Combine different flavors or iconic candy brands to create innovative and gourmet food products.
2. Hospitality and Tourism - Disruptive innovation opportunity: Introduce themed pop-up experiences in tourist destinations to attract a specific target audience and increase tourism revenue.
3. Event Planning and Entertainment - Disruptive innovation opportunity: Incorporate interactive activities like ball pits into events to enhance guest experiences and create memorable moments.
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