The 'Lihaoma' App Makes it Simple to Send a Present to Friends
Michael Hemsworth — May 3, 2016 — Tech
References: lihaoma & thebeijinger
It's one thing to send a present to a friend, but it's quite another to send an experience which is what the 'Lihaoma' app specializes in.
Offered for residents of Beijing, the 'Lihaoma' app allows users to pick a location for an experience and gift it to a friend or loved one. When the recipient arrives, they will have to answer a question, a riddle or perhaps the punchline to a private joke: it all depends what the gift giver has set as the parameters.
The 'Lihaoma' app is all about giving experiences rather than just making it easier for users to send a present. This way, the recipient can feel as though the gift they've been given was curated around the relationship they have with the giver for a more personal touch.
Offered for residents of Beijing, the 'Lihaoma' app allows users to pick a location for an experience and gift it to a friend or loved one. When the recipient arrives, they will have to answer a question, a riddle or perhaps the punchline to a private joke: it all depends what the gift giver has set as the parameters.
The 'Lihaoma' app is all about giving experiences rather than just making it easier for users to send a present. This way, the recipient can feel as though the gift they've been given was curated around the relationship they have with the giver for a more personal touch.
Trend Themes
1. Location-based Gifting - Opportunity for disruptive innovation in creating personalized and experiential gifts based on specific locations.
2. Curated Experiences - Potential for disruptive innovation in curating unique and personalized experiences for gift recipients.
3. Enhanced Gift Giving - Opportunity to disrupt traditional gift giving by adding a interactive and memorable element through question-based gifting.
Industry Implications
1. E-commerce - Potential for disruptive innovation in the e-commerce industry with the integration of location-based gifting apps.
2. Hospitality - Opportunity for disruptive innovation in the hospitality industry by offering unique experiences and packages based on specific locations.
3. Technology - Potential for disruptive innovation in the technology industry through the development of innovative apps and platforms for location-based gifting.
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