BaubleBar Has Opened Two Pop-Up Stores in New York City
Mishal Omar — November 15, 2016 — Fashion
References: perchinteractive & screenmediadaily
BaubleBar is an online jewelry store that has expanded to brick-and-mortar retail markets in order to grow its reach among consumers.
The brand has opened two pop-up retail stores in New York City that allow customers to interact with the products it offers. BaubleBar's activation in SoHo uses a display system that is highly unique due to its immersive nature. It was developed by the design firm 'Perch Interactive' and the jewelry sits on top of the display, which functions as a screen. When a customer reaches out to pick up an item on the display, it animates diamonds and sparkles around the product and then provides information about the piece of jewelry.
BaubleBar's interactive jewelry display works to both educate and fascinate its visitors, ensuring that the immersive process increases their likelihood of becoming loyal customers of the brand.
The brand has opened two pop-up retail stores in New York City that allow customers to interact with the products it offers. BaubleBar's activation in SoHo uses a display system that is highly unique due to its immersive nature. It was developed by the design firm 'Perch Interactive' and the jewelry sits on top of the display, which functions as a screen. When a customer reaches out to pick up an item on the display, it animates diamonds and sparkles around the product and then provides information about the piece of jewelry.
BaubleBar's interactive jewelry display works to both educate and fascinate its visitors, ensuring that the immersive process increases their likelihood of becoming loyal customers of the brand.
Trend Themes
1. Immersive Retail Experiences - Designing immersive retail experiences using technology can enhance customer engagement with the product, leading to higher customer conversion.
2. Innovative Interactive Displays - Developing unique displays that provide customers with an interactive experience can differentiate a brand's offerings from its competitors.
3. Online-to-offline Retail Expansion - Online retailers expanding to brick-and-mortar stores can increase their reach and tap into new customer segments.
Industry Implications
1. Jewelry Retail - Jewelry retailers can incorporate immersive and interactive displays into their stores to create a memorable customer experience and drive sales.
2. Retail Design and Consulting - As more retailers look to create immersive experiences in-store, there is an opportunity for design and consulting firms to provide innovative solutions and expertise in technology integration.
3. E-commerce Platforms - E-commerce platforms expanding into brick-and-mortar stores can create a hybrid shopping experience that combines the convenience of online shopping with the sensory experience of in-person shopping.
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