The Band by True Religion Initiative Bring Smartwatches to Retail
Katherine Pendrill — March 16, 2016 — Tech
References: apparelnews.net & psfk
A new initiative called 'Band by True Religion' aims to incorporate smartwatches into the in-store shopping experience. While many retailers have been experimenting with the idea of using smartphones to engage customers, this company is going one-step further.
The Band by True Religion initiative is a new retail experiment that involves providing customers with a more interactive shopping experience. As part of the initiative, sales associates will be equipped with Apple Watches so that they can educate customers about the brand. If the customer already has the True Religion app on their phone, the Apple watch will be able to pick up information about the customer's preferences. In these cases, sales associates can use the technology to inform the customer about new products they may be interested in. The watch will even sync to the company's inventory system so that sales associates can stay on top of what is in stock.
The initiative demonstrates how wearable technology may soon be used to improve the in-store shopping experience.
The Band by True Religion initiative is a new retail experiment that involves providing customers with a more interactive shopping experience. As part of the initiative, sales associates will be equipped with Apple Watches so that they can educate customers about the brand. If the customer already has the True Religion app on their phone, the Apple watch will be able to pick up information about the customer's preferences. In these cases, sales associates can use the technology to inform the customer about new products they may be interested in. The watch will even sync to the company's inventory system so that sales associates can stay on top of what is in stock.
The initiative demonstrates how wearable technology may soon be used to improve the in-store shopping experience.
Trend Themes
1. Smartwatch Integration - The use of smartwatches in retail settings to enhance customer interaction and personalized shopping experiences.
2. Wearable Tech in Sales - The incorporation of wearable technology, such as smartwatches, by sales associates to provide real-time information and recommendations to customers.
3. Synced Inventory Systems - The implementation of smartwatches that sync to a company's inventory system, allowing sales associates to check product availability and make more informed recommendations to customers.
Industry Implications
1. Retail - The retail industry can benefit from integrating smartwatches into the shopping experience, providing customers with a more interactive and personalized experience.
2. Wearable Technology - The wearable technology industry can explore opportunities to develop smartwatches specifically designed for retail environments, with features tailored to enhance the shopping experience.
3. Customer Service - The customer service industry can leverage smartwatches to equip sales associates with real-time information and tools to better assist customers, improving overall satisfaction and sales.
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