The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display
Laura McQuarrie — May 19, 2016 — Marketing
References: thebeerstore & marketingmag
With help from Cineplex Digital Media (a B2B unit of Cineplex) The Beer Store is now revamping its static Beer Wall with a dynamic new retail display system.
The new system introduces 21-inch tablets that allow consumers to easily search through the store's selection of more than 600 beers and filter results by brand or category. As well as being useful for serving consumers better, the digital displays are equipped with technology to provide The Beer Store with insights and analytics such as how many people used the touchscreen stations, what selections are being made and the time of day purchases are being made.
As of now, these new stations have been implemented in about 145 locations, with a goal to include them in all of The Beer Store's 447 locations by June.
The new system introduces 21-inch tablets that allow consumers to easily search through the store's selection of more than 600 beers and filter results by brand or category. As well as being useful for serving consumers better, the digital displays are equipped with technology to provide The Beer Store with insights and analytics such as how many people used the touchscreen stations, what selections are being made and the time of day purchases are being made.
As of now, these new stations have been implemented in about 145 locations, with a goal to include them in all of The Beer Store's 447 locations by June.
Trend Themes
1. Digital Retail Displays - Revamping static displays with dynamic and interactive technology for improved customer experience and data analytics.
2. Tablet Kiosks - Introducing tablet kiosks to allow customers to easily search and filter through store's selection while providing valuable consumer insights.
3. Smart Analytics - Leveraging technology to track customer behavior and choices to improve inventory management and marketing strategies.
Industry Implications
1. Retail - Implementing digital retail displays and tablet kiosks in brick and mortar locations to engage customers and collect data.
2. Beverage - Improving customer experience and inventory management of beer sales at The Beer Store through implementing digital displays and kiosks.
3. Technology - Providing new solutions for businesses to improve retail experiences and gain insightful data for continuous improvements.
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