Perch Interactive's Dylan's Candy Bar Installation Boasts Digital Elements
Jana Pijak — December 7, 2015 — Tech
References: dylanscandybar & perchinteractive
This Dylan's Candy Bar display was created by Perch Interactive, a company specializing in smart and digital POS solutions. The brand's connected candy display was set up in-store to promote a new line of candy bark -- available in tasty flavors like 'S'mores,' 'Cheesecake' and 'Cookie Overload' among others.
Appealing to tech-savvy store visitors, the display gained the attention of Dylan's Candy Bar customers and was color-coded to represent different candy bark flavors. Its digitized touchscreen display gave users a chance to learn more about their favorite flavor and offered a more personalized shopping experience overall.
Though digital store displays are not a new concept, this promotional example uses elements like color coding to make products appear more niche and personalized.
Appealing to tech-savvy store visitors, the display gained the attention of Dylan's Candy Bar customers and was color-coded to represent different candy bark flavors. Its digitized touchscreen display gave users a chance to learn more about their favorite flavor and offered a more personalized shopping experience overall.
Though digital store displays are not a new concept, this promotional example uses elements like color coding to make products appear more niche and personalized.
Trend Themes
1. Connected Candy Displays - Personalized candy displays with digital elements to appeal to tech-savvy customers.
2. Digitized Touchscreen Displays - In-store displays using digitized touchscreens to promote products and offer a more personalized shopping experience.
3. Color-coded Displays - Store displays that use color-coding to make products more visually appealing and easier to find.
Industry Implications
1. Retail Industry - Opportunities for retail stores to integrate digital elements into their displays and offer a more personalized shopping experience.
2. Confectionery Industry - Opportunities for candy brands to create personalized and visually appealing in-store displays using new technology.
3. Marketing Industry - Opportunities for businesses to create more effective and eye-catching marketing campaigns by using digital displays and color-coded elements.
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