PERCH Interactive's Shoe Shelving Offers Performance Feature Info
Jana Pijak — July 18, 2016 — Marketing
References: perchinteractive
PERCH Interactive's digitized shoe shelving was designed for a men's footwear retailer that specializes in sneakers from familiar brands like New Balance. In addition to storing shoes effectively and elegantly, this interactive display unit also boasts screens that feature product and pricing information. When a user picks up a specific shoe, it's touchscreen backdrop transforms, offering specific info as well as access to user reviews from consumers from around the globe.
In addition to this shoe shelving concept, PERCH Interactive's other notable retail displays include wine merchandising units that offer product info, flavor profiles and wine origins along with laundry detergent kiosks that display product stats -- comparing specific products to similar offerings by competing brands.
Responding to consumers' desires for immersive marketing, PERCH Interactive creates sophisticated merchandising solutions that can be adapted by a number of industry leaders.
In addition to this shoe shelving concept, PERCH Interactive's other notable retail displays include wine merchandising units that offer product info, flavor profiles and wine origins along with laundry detergent kiosks that display product stats -- comparing specific products to similar offerings by competing brands.
Responding to consumers' desires for immersive marketing, PERCH Interactive creates sophisticated merchandising solutions that can be adapted by a number of industry leaders.
Trend Themes
1. Interactive Retail Displays - PERCH Interactive creates sophisticated merchandising solutions that respond to consumers' desires for immersive marketing.
2. Digitized Product Information - PERCH Interactive digitizes product information in the form of interactive displays.
3. Personalized Consumer Experience - PERCH Interactive's interactive display units transform when a user picks up a specific shoe, offering specific information as well as access to user reviews from consumers around the globe.
Industry Implications
1. Retail Industry - PERCH Interactive's interactive retail displays offer an opportunity for retailers to provide personalized product information and immersive marketing experiences.
2. Wine Industry - PERCH Interactive's wine merchandising units offer wine origin and flavor profile information, providing an opportunity for wine sellers to educate consumers on their products.
3. Consumer Goods Industry - PERCH Interactive's laundry detergent kiosks, that display product stats, compare specific products to similar offerings by competing brands, providing an opportunity for companies to highlight their products' strengths.
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