Heightening portability, packaging designs adapt into collapsible forms
Implications - Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process.
Trend Themes
1. Condensed Packaging - As the need for efficiency and portability becomes increasingly important, condensed packaging designs that can be easily flattened down allows for more consumer engagement.
2. Origami-inspired Designs - Designs inspired by origami, such as accordion-style cartons and folding containers, provide strength and adaptability while also being aesthetically pleasing.
3. Collapsible Containers - Collapsible containers and packaging designs that can be adjusted to suit various needs offer convenience to the on-the-go lifestyle.
Industry Implications
1. Packaging Industry - With the increasing importance of consumer engagement and portability, packaging companies can focus on creating innovative and eco-friendly designs that cater to the needs of consumers.
2. Food and Beverage Industry - From sushi packaging to champagne cartons, the food and beverage industry can benefit from collapsible and portable packaging designs that make it easy for consumers to enjoy their products on the go.
3. Travel and Fitness Industry - Collapsible travel containers and modular meal prep containers are ideal for the travel and fitness industry, allowing consumers to pack along meals and toiletries with ease while on the go.
