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Conspicuous Flavor

Consumers opt for upscale flavors in their alcoholic beverages

Implications - Though armed with a better understanding of health and wellness, consumers are still willing to splurge on luxurious flavors when it comes to alcoholic beverages. Whether it's cost-effective DIY recipes or artisanal cocktails, consumers are pursuing decadent taste and smooth texture. Upscale flavoring signifies that consumers are searching for ways to satiate their preference for indulgence.
Trend Themes
1. Indulgent Drinking Experience - The surge in demand for luxurious heavy, smooth, and palatable drinking experiences continues to influence how alcoholic beverages are 'enriched.' Innovations in infusion techniques that incorporate costly ingredients are disruptive opportunities for bartenders and distillers alike.
2. DIY Culture - DIY consumer culture is encouraging people to experiment with various food and beverages, creating their own unique blends of artisanal drinks for a fraction of the cost. Alcoholic DIY recipes, such as cocktail mixers or homemade alcohol, provide opportunities for micro-distillers and homebrewers.
3. Perfume-inspired Flavors - The perfume industry's tradition of blending different fragrances to create a unique scent has provided a novel approach to making craft cocktails. For bartenders and distillers, creating complex cocktails inspired by perfumes require experimentation with niche ingredient combinations to achieve that perfect aroma-taste balance.
Industry Implications
1. Hospitality - Hospitality professionals are responsible for providing consumers with the luxury drinking experiences they crave. Through innovative and high-quality beverage creation and presentation, can plug into this market demand and offer consumers a worthwhile experience.
2. Food and Beverage - As consumers explore new flavors and ingredient combinations, especially in the DIY culture, food and beverage companies and startups can reinvest in innovative production methods that deliver unique craft recipes, beer, and spirits to cater to changing consumer preferences.
3. Retail and E-commerce - Emerging alcohol e-commerce platforms can create an opportunity to connect consumers seeking personalized drinking experiences with distilleries and craft breweries. Online alcohol stores can cater to DIY enthusiasts by offering raw materials and tools for traditional homebrewing of beer, wine, and cider.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
158,318 Total Clicks
Date Range:
Oct 14 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Couture Aromatic Cocktails
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
The Hotel Café Royal and Parfums Givenchy have collaborated again for a new collection of luxury drinks. The new luxury drinks collection is inspired be the Iris Hrmaonique perfume collection... MORE
Artisan Super Bowl Cocktails
Artisan Super Bowl Cocktails
Bendistillery's Game Day Drink Recipes are Deliciously Refined
Bendistillery, the owner of Crater Lake spirits recently unveiled their range of artisan Super Bowl cocktails. The delicious drink recipes feature game day inspired names like “Seahawk Spike&#... MORE
Egg White Cocktails
Egg White Cocktails
This Creative Cocktail Called the Mead of Poetry Calls for an Egg White
Using an egg white in a mixed drink is pretty out there as far as creative cocktail recipes go. Dubbed the ‘Mead of Poetry,’ the libation was crafted by a mixologist team from CH Favorite.... MORE
Whiskey-Customizing Combs
Whiskey-Customizing Combs
The Whiskey Element Makes Your Cheap Drink Taste Like Oak-Aged Whiskey
If you love the taste of oak-aged whiskey but can only afford the cheap stuff, this simple device will be just your cup of tea. Currently seeking finances through crowdfunding platform Kickstarter,... MORE
Perfume-Inspired Cocktails
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
The perfume-inspired cocktails created by Givenchy takes the beauty routine to a new delicious level. Although women are no stranger to focusing on the inside out when it comes to looking good,... MORE
Cacao-Based Booze
Cacao-Based Booze
This Alcoholic Cacao Drink is Crafted From the Cacao Fruit
This cacao drink from Solbeso breaks new ground when it comes to distilled spirits. While it’s known that grains make whiskey and the agave plant makes tequila, this unique alcoholic drink... MORE

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