Appealing to a need for safety, fashion retailers adopt protective materials
Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Trend Themes
1. Protective Clothing - Clothing made from alternative materials to offer a greater sense of protection.
2. Wearable Tech - Vests and jackets infused with technology to monitor patients' health.
3. Reinforced Bags - Bags designed from military-grade tarpaulin and ceramic armor plates for durability.
Industry Implications
1. Fashion - Brands turning towards alternative materials for protective clothing.
2. Medical - Wearable tech-infused vests capable of remotely monitoring heart patients.
3. Outdoor Recreation - Duffel bags lined with ceramic armor plates for durability and protection during outdoor activities.
