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Protective Ensemble

Appealing to a need for safety, fashion retailers adopt protective materials

Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Trend Themes
1. Protective Clothing - Clothing made from alternative materials to offer a greater sense of protection.
2. Wearable Tech - Vests and jackets infused with technology to monitor patients' health.
3. Reinforced Bags - Bags designed from military-grade tarpaulin and ceramic armor plates for durability.
Industry Implications
1. Fashion - Brands turning towards alternative materials for protective clothing.
2. Medical - Wearable tech-infused vests capable of remotely monitoring heart patients.
3. Outdoor Recreation - Duffel bags lined with ceramic armor plates for durability and protection during outdoor activities.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
353,482 Total Clicks
Date Range:
Mar 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Knife-Proof Clothing
Knife-Proof Clothing
PPSS Group Armor Clothing Can Withstand an Attack from an Assailant
Whether to be utilized in armed combat or simply as a precaution by those who fear being attacked in the streets, the PPSS Group Armor Clothing is the world’s first lineup of slash-resistant... MORE
Bullet-Resistant Scarves
Bullet-Resistant Scarves
These Traditional Headdresses Make a Political Statement
Beirut-based architect Salim al-Kadi has re-imagined the ‘Keffiyeh’ and made it much stronger. Keffiyehs are traditional Middle-Eastern headdresses that provide protection from the sun,... MORE
Protective Kevlar Flannels
Protective Kevlar Flannels
The ScorpionExo Covert Kevlar Flannel Shirt is Lined with Protection
Many of the clothing options on the market that are made for providing protection are simply infused with reinforced portions at certain spots, but the ScorpionExo Covert Kevlar Flannel Shirt is... MORE
Ceramic-Reinforced Duffels
Ceramic-Reinforced Duffels
Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates
Amabilis, a Washington startup apparel company, is touting its new Dave Jr. Duffel 2.0 as “the world’s toughest EDC duffel bag.” Based on the bag’s specs and materials, that... MORE
Bulletproof School Backpacks
Bulletproof School Backpacks
This Safety Backpack Doubles as a Life-Saving Shield
Since there are already over a dozen school shootings that have happened in the US this year alone, it can’t hurt to send a child to school with a safety backpack like this one from Guard Dog... MORE
Lung-Monitoring Vests
Lung-Monitoring Vests
The 'Sensivest' Remotely Monitors Patients' Lungs Using Radar
Designed by Israel-based company Sensible Medical, The Sensivest is a wearable tech-infused vest that’s preventing post-surgery complications in out-patients. People who have suffered heart... MORE

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