This Playful Popcorn Branding Will Appeal to Younger Family Members
Rebecca Byers — May 12, 2015 — Lifestyle
References: petergregson & packagingoftheworld
This vibrant, playful popcorn branding uses colorful paper packaging and cartoon figures to illustrate its youthful vitality.
The plentiful range of flavors is denoted in the varying package colors and features a fluffy mascot that resembles a cloud, which is also a great connotation when marketing a snack. Given the brand's use of the fluffy cloud-like cartoon, consumers will be aligning the product with connotations of a light, harmless snack that will feel low on calories.
The colorful popcorn branding was designed by Peter Gregson Studio and boasts plenty of nutritional information, like the fact the products are all non-GMO, and other witty musings, like "blame it on the corn," and "give in to this corn."
The plentiful range of flavors is denoted in the varying package colors and features a fluffy mascot that resembles a cloud, which is also a great connotation when marketing a snack. Given the brand's use of the fluffy cloud-like cartoon, consumers will be aligning the product with connotations of a light, harmless snack that will feel low on calories.
The colorful popcorn branding was designed by Peter Gregson Studio and boasts plenty of nutritional information, like the fact the products are all non-GMO, and other witty musings, like "blame it on the corn," and "give in to this corn."
Trend Themes
1. Vibrant Packaging - The playful use of colorful paper packaging appeals to the younger demographic and creates a visually engaging experience.
2. Cartoon Branding - The incorporation of cartoon characters in the branding taps into the nostalgia of consumers and makes the product more relatable and fun.
3. Healthy Snack Marketing - Highlighting nutritional information and positioning the product as a light and low-calorie snack capitalizes on the growing trend of health-conscious consumers.
Industry Implications
1. Food Packaging - Innovative and eye-catching packaging designs present an opportunity for companies to differentiate themselves in the highly competitive food packaging industry.
2. Food and Beverage - Branding and marketing strategies that target younger demographics can drive sales and create long-term loyalty in the food and beverage industry.
3. Health and Wellness - Developing and promoting healthy snack options can tap into the flourishing health and wellness industry, offering consumers guilt-free indulgence.
5.1
Score
Popularity
Activity
Freshness
