This Concept Drink Packaging Design Features Single RTD Portions
Laura McQuarrie — August 15, 2014 — Lifestyle
References: facebook & packagingoftheworld
Bottlass is a concept for a drink packaging design that would make it easy to serve on the go. The containers are designed so that they could be displayed on a shelf right side up and then turned on their heads and attached to a drinking glass-like base. Since the top and the base of the glass are the same surface no matter which way it's turned, it's securely sealed until the protective cap is removed for drinking.
Rather than drinking right out of a can or a bottle, this is a much more sophisticated way to grab and go. Plus, each of the bottles contains the perfect single-serve amount. These concepts by the Innovative Design Service are adapted for a variety of alcoholic drinks, including wine, vodka and beer.
Rather than drinking right out of a can or a bottle, this is a much more sophisticated way to grab and go. Plus, each of the bottles contains the perfect single-serve amount. These concepts by the Innovative Design Service are adapted for a variety of alcoholic drinks, including wine, vodka and beer.
Trend Themes
1. Concept Drink Packaging - Disruptive innovation opportunity: Develop advanced packaging designs that enhance convenience and on-the-go serving.
2. Single-serve Containers - Disruptive innovation opportunity: Create single-serve packaging solutions for various products to cater to consumers' demand for convenience and portion control.
3. Seamless Sealing Mechanism - Disruptive innovation opportunity: Invent innovative sealing mechanisms that provide secure and leak-proof packaging for beverages.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Explore unique packaging solutions to improve product functionality, convenience, and brand experience.
2. Beverage Industry - Disruptive innovation opportunity: Develop innovative packaging designs and portion sizes to offer consumers a more sophisticated, convenient, and enjoyable beverage experience.
3. Alcoholic Beverage Market - Disruptive innovation opportunity: Create new packaging designs and formats for alcoholic drinks that enhance convenience, consumer appeal, and differentiate brands in the market.
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