Consumers who crave change but are reluctant seek alternatives
Implications - Though adventure and experience are a bigger priority than ever with the rise of global communication, some consumers are still reluctant to spend the time and money on a short-term experience. Thus, simulated adventure located closer to home and at a lower cost serves as a great alternative. This speaks to the cautious financial attitudes of much of the population.
Trend Themes
1. Simulated Adventure - Simulated adventure located closer to home and at a lower cost serves as a great alternative for cautious spenders.
2. Themed Experiences - Creating immersive, themed experiences like the Kowloon Walled City Arcade can give consumers a unique and memorable entertainment experience.
3. Cinematic Illusion - Creating an immersive experience that allows visitors to become a star for a day on a fake movie set offers a unique spin on traditional entertainment.
Industry Implications
1. Tourism & Travel - The rise of simulated adventures and themed resorts provides an opportunity for the tourism and travel industry to cater to consumers looking for unique experiences closer to home.
2. Entertainment & Gaming - Investing in immersive experiences, such as themed arcades and simulated adventures, can create disruptive innovation opportunities in the entertainment and gaming industry.
3. Event Planning & Production - Experimenting with cinematic illusion, like a visitor becoming a star for a day on a fake movie set, could lead to new innovation opportunities in the event planning and production industry.
5 Featured, 45 Examples:
172,575 Total Clicks
Date Range:
May 14 — Mar 15
Trending:
Mild
Consumer Insight Topics:
