Artist Jordan Hau Creates Holders Inspired by Japanese Lanterns
Meghan Young — May 28, 2015 — Lifestyle
References: behance.net & designtaxi
There are some foods that people would never consider eating while on the go, yet this sushi packaging design flies in the face of that assumption. Although sushi is clean and compact, it's often inconvenient to make on one's own and restaurant's don't supply the best holders for takeout. Jordan Hau, an artist based in the United States, has designed a sushi packaging concept focusing on portability.
Inspired by a classic Japanese lantern, this sushi packaging collapses as the roll shortens. Not only does it fit the theme of such a meal in a creative way, it is also simple and eco-friendly. Hau writes, "A packaging design of sushi container that preserves the lost social and national culture: the visual is inspired by traditional Japanese lantern, while the form of the container encourages sharing."
Inspired by a classic Japanese lantern, this sushi packaging collapses as the roll shortens. Not only does it fit the theme of such a meal in a creative way, it is also simple and eco-friendly. Hau writes, "A packaging design of sushi container that preserves the lost social and national culture: the visual is inspired by traditional Japanese lantern, while the form of the container encourages sharing."
Trend Themes
1. Eco-friendly Packaging - There is a growing demand for eco-friendly and biodegradable packaging, which creates opportunities for companies to design sustainable packaging options that reduce waste and environmental impact.
2. Portability & Convenience - Consumers are increasingly seeking out convenient, on-the-go food options, creating opportunities for innovative packaging solutions that make it easier to eat while traveling or on the move.
3. Cultural Inspiration - Paying homage to cultural traditions and aesthetics in product design, such as Jordan Hau's sushi packaging inspired by Japanese lanterns, can attract consumers seeking unique and meaningful experiences.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to invest in sustainable and innovative packaging solutions, such as collapsible sushi packaging, that cater to on-the-go customers and reduce environmental impact.
2. Packaging - The packaging industry can create disruptive innovations by focusing on designing eco-friendly, portable, and culturally-inspired packaging options that meet the needs of modern customers.
3. Art and Design - Artists and designers can create new and innovative packaging concepts, inspired by cultural traditions and aesthetics like Jordan Hau's collapsible sushi packaging, that fulfill both functional and visual requirements of modern consumers.
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