Campaigns focused on achieving equality appeal to female consumers
Implications - Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.
Trend Themes
1. Equality-focused Marketing - Brands are targeting social issues such as the wage gap and sexual assault in an attempt to become more socially conscious and appeal to female consumers.
2. Gender Equality Branding - Brands are using bold and thoughtful design that combines both masculine and feminine aesthetics to represent the values of gender equality movements and ultimately, become a symbol of gender equality.
3. Equality-promoting Campaigns - Photo and video series are used to highlight the accomplishments and successes of various trans and gender-nonconforming people to raise awareness and provide more opportunities for trans people in different fields of work.
Industry Implications
1. Marketing - Brands should focus on marketing tactics that level the playing field between sexes and become more socially conscious by targeting social issues such as the wage gap and sexual assault.
2. Design - Designers can use bold and thoughtful design that combines both masculine and feminine aesthetics to represent the values of gender equality movements and ultimately, become a symbol of gender equality.
3. Employment - Campaigns such as 'Trans at Work' highlight the accomplishments and successes of various trans and gender-nonconforming people to reduce employment discrimination and raise awareness of the employment issues trans people face.
6 Featured, 49 Examples:
590,090 Total Clicks
Date Range:
Oct 14 — Jun 16
Trending:
Warm
Consumer Insight Topics:
