The Kispy Krunch No Sog Enables Liquid Dipping But Keeps Snacks Crunchy
Amelia Roblin — September 13, 2012 — Lifestyle
Soggy cereal is the pet peeve of many -- an experience that can be traded in for a Kispy Krunch No Sog bowl. This is a quirky piece of crockery that keeps your wet food separated from your dry food so that you can munch at your own pace and hold off the conversion to mush.
Designed principally for right-handed users, this unique dish is conveniently held with the left hand grasping a protruding ergonomic handle. In the other you can clutch your spoon and, scoop by scoop, dip sweet wheaty bites into your milk and then on into your mouth. There's even a notch cut out of the Kispy Krunch No Sog's central divider, allowing you to transfer each mouthful easily between the first two stages.
Designed principally for right-handed users, this unique dish is conveniently held with the left hand grasping a protruding ergonomic handle. In the other you can clutch your spoon and, scoop by scoop, dip sweet wheaty bites into your milk and then on into your mouth. There's even a notch cut out of the Kispy Krunch No Sog's central divider, allowing you to transfer each mouthful easily between the first two stages.
Trend Themes
1. Segregated Dishes - Creating dishes that keep wet and dry foods separated could be a disruptive innovation opportunity for the crockery industry.
2. Ergonomic Handles - Designing ergonomic handles for crockery could be a disruptive innovation opportunity for the kitchenware industry.
3. Notched Dividers - Incorporating notched dividers in dishes could be a disruptive innovation opportunity for the kitchenware industry, making it easier to transfer food between sections.
Industry Implications
1. Crockery - The crockery industry could benefit from creating dishes with segregated compartments and ergonomic handles.
2. Kitchenware - The kitchenware industry could explore disruptive innovation opportunities, such as designing dishes with notched dividers for easier food transfer and handling.
3. Food Packaging - The food packaging industry could explore ways of keeping wet and dry food separated during transit and storage with innovative packaging ideas, such as individual compartment packaging.
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