Consumers seek condensed content that's fleeting in its delivery
Implications - Consumers are growing increasingly attracted to streaming services and sharing apps that are temporary in nature. To avoid information overload, users are only momentarily immersing themselves in any given subject matter, whether it be real-world sharing among friends or streaming through an outside party. Ephemeral sharing platforms essentially speak to a broader desire for content that's not only accessible, but also easily digestible in its form.
Trend Themes
1. Ephemeral Sharing - As consumers demand condensed content, businesses can develop platforms that provide easily digestible information.
2. Temporary Streaming - Live streaming apps that don't save content provide businesses an opportunity to create exclusive content that drives user engagement.
3. Anonymous Proximity Messaging - As people crave anonymity in messaging, businesses can create platforms that connect people nearby, promoting novelty and instant communication.
Industry Implications
1. Social Media - Social media platforms can adopt ephemeral sharing to offer more digestible content to their users.
2. Streaming Services - Streaming services can create exclusive and fleeting content to engage users and drive viewership.
3. Location-based Apps - As people increasingly seek anonymity, location-based apps can leverage this trend to create anonymity-driven communication for people nearby.
5 Featured, 44 Examples:
120,000 Total Clicks
Date Range:
Jun 14 — Jul 15
Trending:
Average
Consumer Insight Topics:
