The New Firefly Juice Feature Botanical Illustrations on Its Bottle
Mishal Omar — June 5, 2017 — Lifestyle
References: thedieline & fireflydrinks
The new Firefly juice, titled 'Superfly,' was created with the help of one of the world's most influential mixologists Ryan Chetiyawardana.
The juice itself comes in an Aronia, Grapefruit, Cascara & Redcurrant flavor that is enhanced with notes of wormwood, kola nut and green coffee – essentially functioning as a distinct alcohol-free cocktail. Due to its extensive use of botanical ingredients, the creative agency B&B Studio designed the bottle's branding in a way that reflects the product's formulation. The branding is inspired by old botanical illustration books, while its ingredients are also listed in a similar aesthetic on the bottle.
The fact that the new Firefly juice does not have a logo allows for more intrigue in the eyes of the consumer, while its professionally formulated ingredients allow for a distinct flavor profile that experiential food lovers will enjoy.
The juice itself comes in an Aronia, Grapefruit, Cascara & Redcurrant flavor that is enhanced with notes of wormwood, kola nut and green coffee – essentially functioning as a distinct alcohol-free cocktail. Due to its extensive use of botanical ingredients, the creative agency B&B Studio designed the bottle's branding in a way that reflects the product's formulation. The branding is inspired by old botanical illustration books, while its ingredients are also listed in a similar aesthetic on the bottle.
The fact that the new Firefly juice does not have a logo allows for more intrigue in the eyes of the consumer, while its professionally formulated ingredients allow for a distinct flavor profile that experiential food lovers will enjoy.
Trend Themes
1. Botanical Branding - Opportunities for companies to incorporate botanical illustrations and designs in branding for products with botanical ingredients such as juices and teas.
2. Alcohol-free Cocktails - Growth potential in the market for non-alcoholic drinks like Firefly's 'Superfly' featuring unique ingredients and flavor profiles.
3. Minimalist Branding - The rise of minimalist branding in the food and beverage industry, where products can stand out on shelves without relying on logos or traditional branding methods.
Industry Implications
1. Beverage - Companies can leverage botanical ingredients and creative branding techniques to create unique non-alcoholic beverages to appeal to health-conscious consumers looking for experiential drinks.
2. Design - Design agencies have an opportunity to create botanical-inspired branding for products with natural ingredients, using old botanical illustration books as inspiration.
3. Hospitality - Opportunities for bars and restaurants to incorporate alcohol-free cocktails, like Firefly's 'Superfly,' into their menus to cater to non-drinkers or people wanting to cut back on alcohol consumption.
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