ax-water's Berry-Infused Water Provides Functional Benefits
Laura McQuarrie — September 6, 2018 — Lifestyle
References: drinkaxwater & prnewswire
ax-water makes a variety of aronia berry-infused water beverages, which were recently rebranded to better communicate the ability of the products to help consumers looking for a daily antioxidant solution. According to ax-water, the "aronia berry is the new superberry," as it has functional benefits to support everything from reduced inflammation and heart health to digestion. As compared to blueberries and pomegranates, the aronia berry boasts three times the antioxidant content, yet it is an ingredient that is fairly new to the Western world.
The all-natural infused water beverages are low in calories and sugar, yet help to nourish and hydrate the body with refreshing flavors like Lemon, Blackberry + Pear and Black Tea.
Functional antioxidant drinks offer consumers convenient nutrition, the ability to effortlessly combat the effects of free radicals and boost recovery.
The all-natural infused water beverages are low in calories and sugar, yet help to nourish and hydrate the body with refreshing flavors like Lemon, Blackberry + Pear and Black Tea.
Functional antioxidant drinks offer consumers convenient nutrition, the ability to effortlessly combat the effects of free radicals and boost recovery.
Trend Themes
1. Functional Beverage Market - The use of superfruits like aronia berries in functional beverages is a disruptive innovation opportunity in the beverage industry.
2. Antioxidant-rich Products - The increasing demand for antioxidant-rich products provides a disruptive innovation opportunity in the health and wellness industry.
3. Infused Water Trend - Infused water's rise in popularity presents a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the increasing demand for functional and healthier drink options by incorporating aronia berries into their product line.
2. Health and Wellness Industry - Health and wellness companies can develop antioxidant-rich products, like ax-water, that cater to consumers looking for a convenient and healthier lifestyle.
3. Hospitality Industry - Hotels and restaurants can incorporate infused water, like ax-water, into their menus to provide guests with a refreshing and healthy drink option.
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