Brands offer chicken-based snacks that can be consumed without prep
Trend - Chicken-based snacks that don't require any cooking or prep are becoming more popular, with everything from individually packaged jerky to chicken-flavored chips now giving people a way to consume this protein on-the-go.
Insight - On-the-go snacking will always be popular for consumers who lead busy lifestyles, whether they're searching for something that's nutritious or indulgent. Brands that are able to prioritize convenience, without sacrificing on the quality of their product or flavors, are appealing for time-strapped consumers.
Insight - On-the-go snacking will always be popular for consumers who lead busy lifestyles, whether they're searching for something that's nutritious or indulgent. Brands that are able to prioritize convenience, without sacrificing on the quality of their product or flavors, are appealing for time-strapped consumers.
Workshop Question - How could your brand better prioritize convenience for its customers?
Trend Themes
1. On-the-go Snacking - Brands that prioritize convenience and quality of product while offering nutritious on-the-go snacks are appealing for time-strapped consumers.
2. Health-focused Snacking - Opportunities exist for brands to create snacks made with healthy ingredients such as antibiotic-free chicken and spices that are entirely free of gluten, nitrates, and MSG.
3. Nutrient-identical Snack Ingredients - The use of proprietary nutrient-identical ingredients in snacks is an opportunity for companies to market and differentiate their products in the health and wellness space.
Industry Implications
1. Food and Beverage Industry - Trends in on-the-go and health-focused snacking are of particular relevance to the food and beverage industry, representing opportunities for innovation in product development, manufacturing, and marketing.
2. Health and Wellness Industry - The trend toward healthier snack options presents opportunities within the health and wellness industry for companies involved in everything from fitness and nutrition to supplement and vitamin production.
3. Food Packaging Industry - As companies continue to innovate in the snack space, packaging will be an essential component of reaching target markets and differentiating products, creating opportunities in the food packaging industry.
