Cofresh Party Mix Packs Come with 70-Grams Each
Michael Hemsworth — August 6, 2021 — Marketing
References: cofresh & talkingretail
The Cofresh Party Mix packs are the popular Indian snack brand's latest product expansion that are focused on providing consumers with enough nibbles to serve when guests come over. The snacks follow on the brand's successful Eid snacks, and come in three flavor options including Sour Cream & Chive, Jalapeño & Cheese and Sweet Chilli. Each of the snacks contain 30% less fat than traditional potato chips, which is communicated to shoppers via an on-pack seal.
Brand Manager Jon Roberts spoke one the new Cofresh Party Mix packs saying, "We are thrilled that these popular snacks are now available all year round. They are the perfect addition to the big night in and for sharing with family and friends, while the variety of crunchy shapes and flavours guarantees something to appeal to everyone. Sweet and heat, captured perfectly in our Sweet Chilli Party Mix, is an up and coming flavour trend and is a perfect mash-up that combines both heat and depth of flavour.”
Brand Manager Jon Roberts spoke one the new Cofresh Party Mix packs saying, "We are thrilled that these popular snacks are now available all year round. They are the perfect addition to the big night in and for sharing with family and friends, while the variety of crunchy shapes and flavours guarantees something to appeal to everyone. Sweet and heat, captured perfectly in our Sweet Chilli Party Mix, is an up and coming flavour trend and is a perfect mash-up that combines both heat and depth of flavour.”
Trend Themes
1. Party Mix Snacks - Opportunity for snack companies to create unique and flavorful party mix snacks that cater to different dietary needs.
2. Reduced Fat Snacks - Opportunity for snack companies to create crunchy and flavorful snacks with reduced fat content to cater to health-conscious consumers.
3. Flavor Mash-ups - Opportunity for snack companies to create unique flavor combinations that appeal to consumers looking for unique taste experiences.
Industry Implications
1. Snack Food Industry - Snack food companies can develop new products that cater to consumer demand for party-friendly snacks and healthier snack options.
2. Food Packaging Industry - Food packaging companies can create innovative packaging solutions that enhance the shelf life and appeal of snack products.
3. Food Retail Industry - Food retailers can offer a wider selection of party-friendly and reduced-fat snacks to cater to consumers' changing preferences and dietary needs.
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