Lay's Kettle Cooked Buffalo Chicken Dip Chips are Arriving at Subway
Michael Hemsworth — October 20, 2021 — Marketing
References: subway & brandeating
The Lay's Kettle Cooked Buffalo Chicken Dip chips are a limited-edition snack being launched exclusively at Subway locations to provide consumers with a way to enjoy the flavor of the game day appetizer in an alternative format.
The chips are achieved with kettle-cooked potato chips that are covered in a blend of flavoring that includes a spicy buffalo sauce and a rich, cheesy finish. The snack is positioned as the perfect pairing with your choice of sandwich when visiting a participating Subway restaurant thanks to its cheesy flavor with a kick of heat.
The Lay's Kettle Cooked Buffalo Chicken Dip chips are arriving in 1.375-ounce bags on the chip rack at Subway restaurants, but will only be available at participating locations for a limited time.
Image Credit: Subway
The chips are achieved with kettle-cooked potato chips that are covered in a blend of flavoring that includes a spicy buffalo sauce and a rich, cheesy finish. The snack is positioned as the perfect pairing with your choice of sandwich when visiting a participating Subway restaurant thanks to its cheesy flavor with a kick of heat.
The Lay's Kettle Cooked Buffalo Chicken Dip chips are arriving in 1.375-ounce bags on the chip rack at Subway restaurants, but will only be available at participating locations for a limited time.
Image Credit: Subway
Trend Themes
1. Game Day Snack-inspired Chips - The success of this limited-edition snack with a unique flavor blend and convenient packaging may lead to more creative and game day-inspired chip flavor innovations in the market.
2. Limited-edition Snacks - Limited-edition snack launches in exclusive distribution channels such as restaurants and cafes may create exclusivity and excitement among consumers, promoting brand loyalty and innovation opportunities.
3. Alternative Format Snacks - Alternative snack formats creating new taste experiences for consumers may be the new disruptive innovation opportunity for food industries with a higher appeal for younger generations.
Industry Implications
1. Fast Food Industry - The introduction of limited-edition and exclusive snacks offers a disruptive innovation opportunity for fast-food chains to revitalize their menus and attract/retain consumer loyalty.
2. Retail Industry - The success of limited-edition and exclusive snacks can incentivize retailers to invest in creating unique in-store snack products that provide consumers with a creative and different product category.
3. Food Industry - Alternative-format snacks with unique flavor and packaging, distinct from traditional snacks, present a disruptive opportunity to leverage differentiating factors for businesses in the food industry, encouraging innovation in the market segment.
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