Lay's Released Three New Varieties Inspired by Other Snacks
Laura McQuarrie — May 19, 2021 — Lifestyle
Lay's took inspiration from the beloved flavors of products from Ruffles, Doritos and Smartfood to create its newest mashup potato chips. There are three limited-edition flavors to discover: Lay's All Dressed, Lay's Sweet Chili Heat! and Lay's White Cheddar, all of which are made in Canada and available across the country.
With the release of these three new potato chip flavors, the brand is asking Canadian fans to sound off on their favorite by using the #FlavourFaceoff tag on social media. Lisa Allie, Senior Marketing Director – Frito Lay Core Brands, PepsiCo Foods Canada, says "We are interested to see what Canadians think and where their loyalties lie: the original brand or Lay's new take to the fan-favorite flavors."
With the release of these three new potato chip flavors, the brand is asking Canadian fans to sound off on their favorite by using the #FlavourFaceoff tag on social media. Lisa Allie, Senior Marketing Director – Frito Lay Core Brands, PepsiCo Foods Canada, says "We are interested to see what Canadians think and where their loyalties lie: the original brand or Lay's new take to the fan-favorite flavors."
Trend Themes
1. Flavors Mashup - Opportunity for snack companies to create unique flavor combinations to attract customers.
2. Social Media Engagement - Opportunity for brands to engage with their customers through social media and gather feedback on new products.
3. Limited Edition Releases - Opportunity for companies to create hype and excitement around their new products with limited edition releases.
Industry Implications
1. Snack Industry - The snack industry has opportunities to create unique flavor combinations to differentiate themselves from competitors.
2. Food and Beverage Industry - Food and beverage companies have the opportunity to generate buzz and increase sales with limited edition releases.
3. Marketing Industry - The marketing industry has the opportunity to help companies engage with their audience through social media to gather feedback and increase brand loyalty.
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