Jack Link’s and Frito-Lay Partnered for Some New Spicy Snacks
Michael Hemsworth — April 7, 2023 — Lifestyle
Jack Link’s and Frito-Lay have announced a new partnership that will provide consumers with a way to enjoy a meaty snack that packs a familiar flavor.
The products include the Jack Link's Flaming' Hot-Flavored Original and the Jack Link's Doritos Spicy Sweet Chili-Flavored beef jerky and meat sticks. The products all feature premium 100% beef that fans of the brand have come to expect and merge it with a blast of flavor inspired by some of the most recognizable tastes Frito-Lay is known for with its core line of snacks.
Vice President of Marketing for the Jack Link's brand Stephanie Leibke commented on the Jack Link’s and Frito-Lay partnership saying, "Jack Link’s has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for.”
The products include the Jack Link's Flaming' Hot-Flavored Original and the Jack Link's Doritos Spicy Sweet Chili-Flavored beef jerky and meat sticks. The products all feature premium 100% beef that fans of the brand have come to expect and merge it with a blast of flavor inspired by some of the most recognizable tastes Frito-Lay is known for with its core line of snacks.
Vice President of Marketing for the Jack Link's brand Stephanie Leibke commented on the Jack Link’s and Frito-Lay partnership saying, "Jack Link’s has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for.”
Trend Themes
1. Spice Infused Meat Snacks - There is an opportunity for meat snack brands to partner with spice & snack brands to infuse the flavors of popular snack products with high-quality meats.
2. Branded Collaborations - Collaborations between meat snack and popular snack brands offer a chance to create unique products that are sure to grab consumer attention.
3. Premium Meat Snacks - Growing demand for more premium, high-quality meat snacks opens up opportunities for brands to enter the market with unique and bold flavors.
Industry Implications
1. Meat Snack Industry - Meat snack brands can collaborate with other product brands to offer innovative flavors that stand out in a competitive market.
2. Snack Industry - Popular snack brands can partner with meat snack brands to diversify their product offerings and appeal to a wider audience.
3. Food Industry - The convergence of different food industries like meat and snack presents opportunities for innovation and the creation of new product categories.
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