The Fibre One Strawberry Cheesecake Bar is 90-Calories
Michael Hemsworth — January 6, 2022 — Marketing
The Fibre One Strawberry Cheesecake bar is being launched in the UK by the General Mills-owned brand to provide consumers with a dessert-inspired way to enjoy the premium flavor of the namesake dessert.
The snack bar is crafted with a layer of soft cake that is filled with strawberry filling before being coated on the exterior with a cream cheese-flavored topping. The bar is then finished with crunchy sprinkles to give it a dessert-like texture that is just 90-calories per serving.
Marketing Manager for Snacking at General Mills Gerry Roads commented on the new Fibre One Strawberry Cheesecake bar saying, "With cravings one of the primary reasons why people give up on their new year lifestyle changes, at Fibre One we are on a mission to make sure that weight managers can have their cake and eat it! Our new Strawberry Cheesecake Cake Bar is perfect for satisfying a sweet tooth, without the guilt.”
The snack bar is crafted with a layer of soft cake that is filled with strawberry filling before being coated on the exterior with a cream cheese-flavored topping. The bar is then finished with crunchy sprinkles to give it a dessert-like texture that is just 90-calories per serving.
Marketing Manager for Snacking at General Mills Gerry Roads commented on the new Fibre One Strawberry Cheesecake bar saying, "With cravings one of the primary reasons why people give up on their new year lifestyle changes, at Fibre One we are on a mission to make sure that weight managers can have their cake and eat it! Our new Strawberry Cheesecake Cake Bar is perfect for satisfying a sweet tooth, without the guilt.”
Trend Themes
1. Low-calorie Dessert-inspired Snacks - Opportunity to create more low-calorie snack options inspired by popular desserts, catering to weight managers' sweet cravings.
2. Fiber-rich Snack Bars - Opportunity to develop snacks high in fiber, meeting the demand for healthier snacking options.
3. Texture-inspired Snack Bars - Opportunity to use different textures in snack bars to provide a more fulfilling and indulgent snacking experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can develop low-calorie, high fiber snacks inspired by popular desserts to cater to health-conscious consumers.
2. Fitness - Fitness brands can partner with food and beverage companies to promote low-calorie snack options to their clients seeking to maintain a healthy lifestyle.
3. Grocery - Grocery stores can stock more low-calorie, fiber-rich snacks that are both indulgent and healthy to cater to the rising demand for nutritious snacks.
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