Just Dig In! is a New Range of Plant-Based Nuggets, Kebabs & More in India
Laura McQuarrie — May 31, 2022 — Lifestyle
References: justdigin.in & greenqueen.hk
Indian food-tech start-up Novolutions is exploring plant-based alternative meat snacks in New Delhi with the launch of Just Dig In!
From meatballs and nuggets to kebabs and spicy fingers, the brand delivers full-flavor products with the intention of making animal-free foods more accessible. Taste and texture were primary considerations for the brand and it speaks to young, early adopters who are hungry for change. Some of the tantalizing 100% plant-based products that can be found in the range include Oriental Meatballs and Chilli Cheese Nuggets.
Just Dig In! is looking to expand its distribution network outside of Delhi and introduce its Indian-Chinese fusion snack range to an even broader consumer base. As Just Dig In! founder Somesh Behera sees it, "We feel today’s niche is tomorrow’s mass."
From meatballs and nuggets to kebabs and spicy fingers, the brand delivers full-flavor products with the intention of making animal-free foods more accessible. Taste and texture were primary considerations for the brand and it speaks to young, early adopters who are hungry for change. Some of the tantalizing 100% plant-based products that can be found in the range include Oriental Meatballs and Chilli Cheese Nuggets.
Just Dig In! is looking to expand its distribution network outside of Delhi and introduce its Indian-Chinese fusion snack range to an even broader consumer base. As Just Dig In! founder Somesh Behera sees it, "We feel today’s niche is tomorrow’s mass."
Trend Themes
1. Plant-based Snacks - Creating tasty, plant-based alternatives to traditional meat snacks provides an opportunity for disruption in the snack industry.
2. Alternative Meat Products - Meeting the growing demand for meat-free snacks by innovating new alternatives to traditional meat products offers an opportunity for disruption within the food industry.
3. Expansion of Distribution Network - Expanding distribution networks for plant-based snack products provides an opportunity for disruption within the food and logistics industries.
Industry Implications
1. Snack Industry - Innovating and introducing plant-based snack alternatives provides an opportunity for disruption within the snack industry, potentially changing the snack industry's traditional meat-centric approach.
2. Food Industry - Developing alternative meat products for the snack category creates an opportunity for disruption by appealing to consumers who are interested in adapting their diets.
3. Logistics Industry - Expanding distribution networks for plant-based snack products offers an opportunity for disruption within the logistics industry, including optimizing supply chain and transportation processes for this new demand.
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