Tyson Air Fried Chicken Bites Have 75% Less Fat Than Alternatives
Michael Hemsworth — October 26, 2021 — Marketing
References: tysonfoods & drugstorenews
Air frying has become quite popular amongst consumers seeking to enjoy their favorite recipes in a healthier manner, which is seeking new products like the Tyson Air Fried Chicken Bites be introduced.
The frozen chicken snack is achieved with white meat chicken, and comes in two flavor optic including Spicy and Parmesan. The chicken bites are reported by the brand to contain 75% less far than traditional frozen fried chicken products to make them a diet-conscious option.
Senior Brand Manager Lauren Talbert spoke on the new Tyson Air Fried Chicken Bites saying, "We take pride in keeping a finger on the pulse of the latest trends and creating products that are sure to be a fan favorite. Fried chicken lovers — and let’s face it, that’s all of us — were delighted by the launch of our Air Fried products in 2019 so we’re excited to give them more of what they want by extending our Air Fried line of products. Whether someone is tailgating, hosting a few friends, or snacking alone, Air Fried Chicken Bites are the perfect easy, crispy, juicy and better-for-you protein snack.”
The frozen chicken snack is achieved with white meat chicken, and comes in two flavor optic including Spicy and Parmesan. The chicken bites are reported by the brand to contain 75% less far than traditional frozen fried chicken products to make them a diet-conscious option.
Senior Brand Manager Lauren Talbert spoke on the new Tyson Air Fried Chicken Bites saying, "We take pride in keeping a finger on the pulse of the latest trends and creating products that are sure to be a fan favorite. Fried chicken lovers — and let’s face it, that’s all of us — were delighted by the launch of our Air Fried products in 2019 so we’re excited to give them more of what they want by extending our Air Fried line of products. Whether someone is tailgating, hosting a few friends, or snacking alone, Air Fried Chicken Bites are the perfect easy, crispy, juicy and better-for-you protein snack.”
Trend Themes
1. Healthy Frozen Snacks - The trend of healthier snacking options continues to grow and there is potential for more innovative products with lower fat options.
2. Air Frying - The trend of air frying as a healthier cooking option is gaining popularity and there is potential for more products to be introduced using this technique.
3. White Meat Chicken Products - The trend towards more health-conscious meat options is increasing and there is potential for more products to be introduced using white meat chicken as a base.
Industry Implications
1. Frozen Food - The frozen food industry can leverage healthier options using new cooking techniques (such as air frying) to offer more innovative products to consumers.
2. Snack Food - The snack food industry can capitalize on the trend of healthier snacking options by offering more products with lower fat content and using different cooking techniques.
3. Meat Production - The meat production industry can introduce more products using white meat chicken as a healthier option for consumers, and utilizing air frying as a cooking technique.
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