Sweetgreen is Joining the Snacking Space with Ranch Potato Chips
Laura McQuarrie — August 24, 2023 — Lifestyle
References: sweetgreen & foodandwine
Sweetgreen is introducing its very first potato chips, the Green Goddess Ranch Potato Chips with a Hint of Poblano, thanks to a new collaboration with Siete Foods. Sweetgreen's expansion into the snacking space takes cues from its wildly popular Green Goddess Ranch dressing, which consumers already know and love. Now, Sweetgreen fans can look forward to trying the creamy, tangy flavors of the dressing in a new format.
The kettle-cooked chips are made with avocado oil and they'll exclusively be available in Sweetgreen stores when they launch.
Consumer cravings for new products with familiar flavors are irresistible as they offer a tantalizing balance between novelty and comfort, providing a delightful sense of nostalgia while still satisfying the curiosity for innovative experiences.
The kettle-cooked chips are made with avocado oil and they'll exclusively be available in Sweetgreen stores when they launch.
Consumer cravings for new products with familiar flavors are irresistible as they offer a tantalizing balance between novelty and comfort, providing a delightful sense of nostalgia while still satisfying the curiosity for innovative experiences.
Trend Themes
1. Potato Chip Flavor Innovation - Creating unique and flavorful potato chip varieties satisfies consumer cravings for new and exciting snacking experiences.
2. Expanding Into the Snacking Space - Entering the snack market expands a brand's product offerings and taps into consumer demand for convenient and indulgent treats.
3. Creating Cross-category Collaborations - Teaming up with other brands in different industries allows for the creation of innovative products that blend familiar flavors in unexpected ways.
Industry Implications
1. Food and Beverage - With the rise in demand for unique and innovative snack options, companies participating in the food and beverage industry have an opportunity to create exciting new products.
2. Fast Casual Restaurants - Expanding snacking options in fast casual restaurants can attract a wider customer base and increase customer loyalty.
3. Collaborative Partnerships - Collaborating with other industry leaders allows for the innovation and creation of cross-category products that cater to evolving consumer preferences.
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