Candies that contain CBD become popular
Trend - Sweet, THC-based edibles are increasingly popular--and cannabis brands are now offering candies that contain only CBD. These candies allow for simple consumption while offering the anti-inflammatory, anti-anxiety effects of CBD.
Insight - As the legal cannabis industry in North America booms, consumers of cannabis are seeking out increasingly varied ways of incorporating the plant into their routines. Brands that are able to seamlessly insert themselves into customers' existing lifestyles, while offering the benefits of cannabis, will continue to be popular among consumers.
Insight - As the legal cannabis industry in North America booms, consumers of cannabis are seeking out increasingly varied ways of incorporating the plant into their routines. Brands that are able to seamlessly insert themselves into customers' existing lifestyles, while offering the benefits of cannabis, will continue to be popular among consumers.
Workshop Question - How could your brand be more varied in its offerings?
Trend Themes
1. Cbd-infused Edibles - As the legal cannabis industry in North America booms, consumers of cannabis are seeking out increasingly varied ways of incorporating the plant into their routines. Brands that are able to seamlessly insert themselves into customers' existing lifestyles, while offering the benefits of cannabis, will continue to be popular among consumers.
2. Functional Treats - The trend of adding functional benefits to popular treats like candies and lollipops is on the rise as brands cater to consumers who want to indulge in their favorite treats while also receiving the benefits of natural ingredients.
3. Sleep-enhancing Treats - CBD-infused treats that are formulated to aid in sleep and relaxation are growing in popularity as consumers seek out natural alternatives to prescription sleep aids.
Industry Implications
1. Cannabis Industry - The legal cannabis industry is ripe for disruption as more states in the United States legalize the plant and more cannabis-based products become available for consumers.
2. Wellness Industry - The trend towards incorporating natural, functional ingredients into everyday products is disrupting the wellness industry, as consumers seek out products that enhance their overall well-being.
3. Confectionery Industry - CBD-infused candies and treats are disrupting the confectionery industry as consumers seek out alternative ways to indulge in their favorite snacks while also receiving the benefits of natural ingredients.
