Brands in the e-commerce space offer compostable packaging
Trend - The growth of the e-commerce industry has resulted in excessive packaging waste and pollution. Now, some brands in this space are offering compostable packaging solutions that help reduce their environmental impact, while simplifying sustainability.
Insight - Despite climate anxiety worsening among consumers, the average person finds adopting sustainability into their lives challenging. Having to create new habits can be time-consuming--preventing some people from trying altogether. Brands that are able to simplify sustainability and work it around consumers' existing lifestyles are appealing to the average person who's looking for easy ways to reduce their personal impact.
Insight - Despite climate anxiety worsening among consumers, the average person finds adopting sustainability into their lives challenging. Having to create new habits can be time-consuming--preventing some people from trying altogether. Brands that are able to simplify sustainability and work it around consumers' existing lifestyles are appealing to the average person who's looking for easy ways to reduce their personal impact.
Workshop Question - How could your brand make eco-friendly consumption easier to attain for its customers?
Trend Themes
1. Compostable Packaging - Brands offer compostable packaging solutions to help reduce their environmental impact and simplify sustainability for consumers.
2. Reusable Packaging - Businesses introduce reusable packaging solutions to reduce waste and give consumers sustainable options.
3. Efficient Sustainable Packaging - New ranges of e-commerce packaging are introduced to improve efficiency and sustainability for businesses.
Industry Implications
1. E-commerce - Brands in the e-commerce space are particularly focused on offering more sustainable packaging options for their products.
2. Packaging - The packaging industry is seeing a shift towards more sustainable materials and production processes.
3. Transportation - Efforts are being made in the transportation industry to reduce waste and emissions through sustainable packaging solutions.
