The Alpen Oat Blends Cereal Bars Come in Three Varieties
Michael Hemsworth — October 21, 2021 — Marketing
Nutritionally focused snacks are quickly gaining increased popularity amongst consumer with a penchant for convenience and flavor, which is exactly what the Alpen Oat Blends cereal bars are here to help offer. The snack bars are crafted with a blend of oats, nuts and fruits with a caramel center along with a topping of crunchy nuts or nibs. The snacks come in three flavor options including Dark Chocolate Orange, Salted Caramel and Cocoa & Peanut.
Alpen's Head of Brand Helena Blincow spoke on the new Alpen Oat Blends cereal bars saying, "The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations. With more people than ever looking for both tasty and wholesome foods and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends.”
Alpen's Head of Brand Helena Blincow spoke on the new Alpen Oat Blends cereal bars saying, "The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations. With more people than ever looking for both tasty and wholesome foods and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends.”
Trend Themes
1. Nutrition-focused Snacks - There is a growing demand for convenient and tasty snacks that are also nutritionally focused.
2. Oat-based Snacks - Oats are becoming a popular ingredient in snack bars as consumers seek healthier options.
3. Innovative Flavors - Consumer interest in exciting and unique flavor profiles is driving the development of new snack products.
Industry Implications
1. Snack Foods - There is an opportunity for snack food companies to create nutritionally-focused products with innovative flavors.
2. Cereal and Breakfast Foods - Oats are a versatile ingredient that could be used in a variety of cereal and breakfast food products.
3. Convenience Foods - Developing convenient and healthy snack options that still offer great taste is a key area for growth in the convenience food industry.
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