Takis Crisps Offer a New Format for the Popular Snack
Michael Hemsworth — October 15, 2021 — Marketing
References: barcel-usa & foodbev
The Takis Crisps are arriving as the latest snack from Barcel USA that will offer consumers a new format to enjoy the flavor of the classic snack. The snack crisps come in the signature Fuego flavor and come in a portable container that allows the individual chips to be stacked in a convenient manner. The snack is being launched in two-ounce and 5.5-ounce serving sizes at a price point of $1.19 and $1.69, respectively.
Marketing Director of Salty Snacks for Barcel USA Sandra Peregrina commented on the new Takis Crisps saying, "At Takis, we’re always looking for new ways to disrupt the salty snack category, and the launch of our Takis crisps is doing exactly that. We keep a close pulse on what consumers are hungry for. In today’s busy world, we hear our fans loud and clear – they have a serious appetite for portable snack options. With Takis crisps, consumers can savour the bold and intense Takis flavours they love with the snacks resealable can, allowing them to munch whenever and wherever they want.”
Marketing Director of Salty Snacks for Barcel USA Sandra Peregrina commented on the new Takis Crisps saying, "At Takis, we’re always looking for new ways to disrupt the salty snack category, and the launch of our Takis crisps is doing exactly that. We keep a close pulse on what consumers are hungry for. In today’s busy world, we hear our fans loud and clear – they have a serious appetite for portable snack options. With Takis crisps, consumers can savour the bold and intense Takis flavours they love with the snacks resealable can, allowing them to munch whenever and wherever they want.”
Trend Themes
1. Portable Snack Options - The launch of Takis crisps reveals an opportunity for brands to offer more portable snack options to cater to the busy lifestyle of modern consumers.
2. Resealable Packaging - Resealable packaging is becoming more important for snack brands as seen with the launch of Takis crisps, which allows for greater convenience for the consumer and less food waste.
3. Stackable Snacks - Stackable snacks like Takis crisps offer a unique and fun way to eat snacks and can appeal to consumers who are looking for enjoyability and a different snack experience.
Industry Implications
1. Snack Industry - The launch of Takis crisps shows a continued growth opportunity for the snack industry to innovate and offer new formats to meet consumers' changing preferences.
2. Food Packaging Industry - Resealable packaging, which Takis crisps feature, presents an opportunity for companies in the food packaging industry to create innovative packaging solutions that cater to modern consumers.
3. Food Retail Industry - The trend towards portable, on-the-go snacks like Takis crisps represents an opportunity for retailers to provide more grab-and-go options and potentially increase sales revenue.
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