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Brainteaser 2.0

Added features are added to puzzle pieces for an experiential twist

Implications - As the attention span of youths increasingly diminish, brands are re-designing traditionally straight-forward toys like puzzles with unexpected, experiential elements. Offering more than just cognitive interaction, brands are integrating elements like LED lighting and physical stimulation to not only delight consumers, but also redefine how intellectual games are experienced.
Workshop Question - What could you add to your product or brand to increase the experience or ritual?
Trend Themes
1. Experiential Puzzle Toys - Brands are re-designing toys like puzzles with unexpected, experiential elements to redefine how intellectual games are experienced.
2. Gaming Puzzle Toys - Toys like Puzzlets give kids coding and game development skills, bringing old school puzzles into the technology age.
3. Mechanical 3D Puzzles - Wooden toy sets like the Ukrainian Gear offer an added challenge of putting together a mechanical structure that challenges both the mind and intellect.
Industry Implications
1. Toy Industry - Brands can create puzzles with experiential elements that offer consumers a more engaging experience.
2. Education Industry - Educational STEM toys like Puzzlets can provide hands-on learning experiences that build confidence and develop coding, game development, and problem solving skills.
3. Gift Industry - Customizable, unique puzzles like the Ukrainian Gear can provide creative and personalized gifting options for consumers.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
216,288 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Overcomplicated Kids Toys
Overcomplicated Kids Toys
The 13 x 13 x 13 Rubik's Cube by YJ MoYu is Impossibly Difficult
It’s safe to say that the original Rubik’s Cube is hard enough as is (for many), so the 13 x 13 x 13 Rubik’s Cube by YJ MoYu is going to appear not only significantly harder, but... MORE
Spherical Maze Brainbusters
Spherical Maze Brainbusters
The A-Maze-Ball Games Offer Circular Puzzles to Keep the Mind Active
For those young consumers looking to keep their minds active during downtime there is the A-Maze-Ball puzzle games that cleverly feature a 3D-dimensional design that players have to solve. The... MORE
Mechanical 3D Puzzles
Mechanical 3D Puzzles
The Ukrainian Gears is a Dimensional Puzzle That Offers an Added Challenge
The Ukrainian Gear wooden toy set is a 3D puzzle that offers players the added challenge of putting together a mechanical structure that challenges both the mind and the intellect. Consumers can... MORE
Shock-Inducing Brainteasers
Shock-Inducing Brainteasers
This Faux Rubik Cube Game Shocks the Players After Two Turns
The Electric Shock Puzzle Cube is a innocent enough looking rubik cube game that is actually a hidden gag gift that is designed to provide a startling trauma upon the body when attempted to use. The... MORE
Horror Movie Prop Toys
Horror Movie Prop Toys
This Hellraiser Puzzle Box is Styled After the Horrific Item from the Films
Those who have seen the film(s) know that the Hellraiser Puzzle Box unleashes the Cenobites into the mortal world and while this toy prop might not do so (hopefully), the intricate detailing might... MORE
Gaming Puzzle Toys
Gaming Puzzle Toys
Learning Game System Puzzlets Gives Kids Coding and Game Development Skills
This learning game system is supposed to help kids develop “coding confidence” with game development skills. Puzzlets are a fun STEM toy that bring old school puzzles into the technology... MORE

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Educational Programming Toys
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